Our beginning all started in the economic recovery year of 1986. Back then we were coming out of a recession that had lasted for about 8 years. Things had been very bad for the auto industry and the home market was even worse. Double digit interest rates were the order of the day and not many people were buying cars because of them.
In April of '86 we were the FIRST in Indianapolis to offer a mobile service exclusively to new car dealerships - something no one had ever tried in Indianapolis. Our timing couldn't have been better.
The first week of April, GM announced 2.9% financing all their new cars. Ford, Chrysler, and others followed suit. This kick started the automotive industry and the economic recovery was underway.
Business Model From 1986-2008
For 22 years we would travel around the Indianapolis area installing high quality window tinting on new cars prior to delivery to their new owners. The dealerships would provide us a location in the service department where we could pull the car in, measure and hand cut the window film, and then install the tinting.
For the dealership, the customer, and us, this was a winning scenario. The sales staff would sell the car, offer to have window tinting installed for the buyer, pick up the phone and call us. Within a day or so, the car was delivered to the customer WITH new window tinting installed. The dealership was able to keep control of the car until delivered, and we offered them a discounted price for volume. Customer satisfaction was kept high and everyone was happy.
How We Survived The Great Recession of 2008
As everyone knows, the economy was being held up by artificially inflating the Housing market. Sub-Prime lending practices and Credit Default Swaps between investment firms and banks led to the worst economic collapse since the Great Depression.
Once people stopped buying new homes, they also stopped buying the things that went into their new homes. People stopped buying new cars and we were deeply impacted. All this inactivity combined to create the Great Recession.
We almost didn't make it, like so many folks. Below is how we struggled to adapt.
Business Model From 2008-2011
When the economy collapsed in September 2008, out of fear of the unknown, most dealerships stopped adding any accessories to their cars, forcing us to offer our services to the public.
In the fall of 2009 we started to move away from dealerships by offering our services to the Indianapolis public. For the next couple of years we tried to keep our overhead down by traveling to the homes of our clients, offering our services directly at their homes.
We did however pick up a couple of good dealership accounts. Saturn did not close until 2011 so we still had 3 of those dealerships. We also started doing business with a Ford dealership on Pendleton Pike. However, after about 18 months, the owner committed suicide forcing the widow to sell the dealership and close the store.
Business Model From 2011 to Present
In October of 2010, we were offered an opportunity to share a garage with Indy Auto Source. After about one year sharing this location, we realized it was time to get our own place.
In April 2012 we said goodbye to Indy Auto Source, and moved to our current location at 1121 3rd Ave SW, in the Kirby Real Estate Park just west of the Monon Trail off Carmel Drive here in Carmel.
Our new location came with a waiting and reception area, as well as a 1600 sf warehouse that is fully climate controlled and well lit. We believe this environment has contributed to our success as it insures us the ability to provide a clean installation.
Dealerships We Have Partnered With In The Past & Present
Dealerships We Once Partnered With But Have Closed:
Collins Oldsmobile, Collins Nissan, Collins Lincoln Mercury, Honda West, Don Sisk Pontiac, Stitzer Buick, Dave MacIntire Chevrolet, Paul Harvey Ford, Kennedy Chrysler, Saturn of Indianapolis, Saturn of Fishers, Saturn of Greenwood, Duke Gold Speedway Mazda, Duke Gold Speedway VW, West Indy AMC/Jeep, Coral Acura, Weise Buick, Indy Saab, Tom Wood Hyundai, Dan Young Honda, Dan Young Chevrolet, Ed Martin Pontiac, Dave Mason Pontiac, Dave Mason Buick, Dave Mason Mitsubishi, Larry Bird Ford, Dave Burt Columbus
Current Open Dealerships Who We Once Partnered With:
Lockhart Cadillac Greenwood, Hubler Acura, Hubler Mazda, Tom Wood Lexus, Tom Wood Porsche, Tom Wood Volvo, Tom Wood Audi, Ray Skillman Ford, Ray Skillman GMC / Mitsubishi / Hyundai / Kia, World Wide Motors, Ooley and Blackburn, Bill Estes Chevrolet, Westgate Chrysler, Blossom Chevrolet, Falcone VW, Subaru
Dealerships We Still Do Work For:
Dreyer & Reinbold BMW, Dreyer & Reinbold BMW Greenwood, Dreyer & Reinbold VW, Dreyer & Reinbold Subaru, Dreyer & Reinbold Infiniti Greenwood, Hubler Chevrolet Shelbyville